(1) Guide's Introduction

Morio　Onda

Education
Completed the Doctoral Program in the Department of Socio-Cultural Studies,
Graduate School of Humanities and Sociology, University of Tokyo
Ph.D. (Sociology)

Work Experience
・15 years at a major travel agency (worked in domestic branches and the Frankfurt branch in West Germany; experience in sales, planning, research (marketing), and tour operations)
・30 years as a university faculty member (Professor at a private university）and part-time teaching positions at The University of Tokyo, Keio University,and others

(2) Qualifications
・National Government Licensed Guide Interpreter (English)Saitama Prefecture No.EN01174
・General Travel Services Supervisor (Comprehensive Travel Service Manager)
Certified Comprehensive Tour Conductor (Recognized under the transitional provisions of the Travel Agency Act, Supplementary Provisions, Law No. 84, May 8, 1995, for those who passed the General Travel Services Supervisor Examination)
・Proficient in Aikido (Two steps)

(3) Areas of Expertise（Fields Available for Handling）
① Covered Regions
・Nationwide coverage across Japan (Hokkaido, Honshu, Shikoku, Kyushu) and island regions (remote islands)
・Destinations tailored to travelers' preferences
・Day-trip areas (single-day tours) and overnight travel zones (long tours)
② Thematic Areas
＜For Beginners (First-time or Few-time Visitors to Japan):Introduction to the Essential Attractions of Japan
・Tours that explore classic Japanese destinations while delving into the "real Japan" (its deeper cultural essence):
　・Historical heritage (shrines, temples, gardens, castles, etc.)
　・Traditional culture (tea ceremony, flower arrangement, Kabuki, Noh, Bunraku,
　　etc.)
・Tours exploring UNESCO World Heritage Sites:
(Cultural Heritage:Tangible Cultural Properties)
　　・Buddhist Monuments in the Horyu-ji Area (Nara),
　　・Himeji Castle (Hyogo), Historic Monuments of Ancient Kyoto (Kyoto, Shiga),
　　・Historic Villagesof Shirakawa-go and Gokayama (Gifu, Toyama),
　　・Hiroshima Peace Memorial (Atomic Bomb Dome)
　　・Itsukushima Shrine (Hiroshima),
　　・Historic Monuments of Ancient Nara (Nara),
　　・Shrines and Temples of Nikko(Tochigi)
　　・Fujisan – Sacred Place and Source of Artistic Inspiration
　　　(Shizuoka,Yamanashi)
　　・National Museum of Western Art (Tokyo) (part of "The Architectural Work
　　　of Le Corbusier" spanning 7 countries: Japan, France, Argentina, Belgium,
　　　 Germany, India, Switzerland)
(Intangible CulturalHeritage)
・Washoku (Japanese traditional dietaryculture)
・Japanese handmade paper-making techniques
・Mountain-Hoko-Yatai festivals, Raiho-shin (masked and costumed deities)

＜For Repeat Visitors to Japan: Exploring Lesser-Known Aspects of Japan ("Deep Japan")＞
・Experiential tours beyond standard travel agency routes, offering insights into rural life in Japan, where locals cherish and take pride in their unique heritage
resources ("authentic countryside" or "premier rural tourism")
・Experience tours blending traditional and modern Japan
　Art and crafts tours leveraging expertise as an antique dealer: visits to production sites of architecture, sculpture, paintings, ceramics, textiles, lacquerware, woodworking, metalwork, handmade paper, etc.
・Study tours for in-depth exploration of Japan
　・UNESCO Cultural Heritage (Tangible Cultural Properties)
　　・Gusuku Sites and Related Properties of the Kingdom of Ryukyu (Okinawa),
　　・Sacred Sites and Pilgrimage Routes in the Kii Mountain Range (Mie, Nara,
　　　Wakayama),
　　・Iwami Ginzan Silver Mine and its Cultural Landscape (Shimane),
　　・Hiraizumi – Temples, Gardens and Archaeological Sites Representing the
　　・Buddhist Pure Land (Iwate),
　　・Tomioka Silk Mill and Related Industrial Heritage (Gunma),
　　・Sites of Japan’s Meiji Industrial Revolution (Iron and Steel, Shipbuilding, and
　　　Coal Mining) (spanning Iwate, Shizuoka, Yamaguchi, Fukuoka, Kumamoto, Saga,
　 　　Nagasaki, Kagoshima),
　　・Sacred Island of Okinoshima and Associated Sites in the Munakata Region (Fukuoka),
　　・Hidden Christian Sites in Nagasaki and Amakusa Region (Nagasaki, Kumamoto),
　　・Mozu-Furuichi Kofun Group (Osaka),
　　・Jomon Prehistoric Sites in Northern Japan (Hokkaido, Aomori, Iwate, Akita),
　　・Sado Island Gold Mines (Niigata)
　・UNESCO Natural Heritage
　　・Yakushima (Kagoshima), Shirakami-Sanchi (Aomori, Akita),
　　・Shiretoko (Hokkaido),
　　・Ogasawara Islands (Tokyo),
　　・Amami-Oshima, Tokunoshima, Northern Okinawa Island & Iriomote Island
　　 　(Kagoshima, Okinawa)
　・UNESCO Intangible Cultural Heritage
　　・Noh Theater,
　　・Bunraku Puppet Theater,
　　・Kabuki (traditional dramatic performance),
　　・Gagaku (court music),
　　・Ojiya-Chijimi & Echigo-Jofu (textile crafts),
　　・Oku-Noto's Aenokoto (rice planting ritual),
　　・Hayachine Kagura (sacred dance),
　　・Akiu’s Rice-Planting Dance, Dainichido Bugaku, Daimokutate,
　　・Ainu Traditional Dance, Kumi-odori, Yuki-tsumugi Silk Weaving,
　　・Mibu’s Rice-Planting Festival, Sada Shin Noh, Nachi no Dengaku,
　　・Traditional Architectural Craftsmanship for Wooden Structures,
　　・Furyu-odori (folk dance)
・Local industries: Regionally unique industries as part of "Local Cool Japan"
　 (traditional crafts and Japan-brand products)　　　　　　　　　　　　　　　　　　　　　　　③ Other Areas of Expertise
・Remote island tours (Okinawa, Izu Islands, and other island regions across Japan)
・Budo tourism (visiting Aikido dojos)
・Pilgrimage tours (Shikoku 88 Temples, Saigoku 33 Temples, Bando 33 Temples,
　Chichibu 34 Temples)
・Japanese cuisine experiences (from longevity diets to B-grade gourmet)
・Cool Japan experiences ("Stylish Japan")
・Subculture industry (film, music, manga, anime, drama, gaming, etc.)
・High culture (fashion, contemporary art, architecture, etc.)
④ Related Services
・Partnering as an International Travel Consultant for introducing aspects of
　Japanese culture and society (via partnership agreements)
・Lectures on Japanese Society and Culture, covering Japanese social structure and
　lifestyle as culture
・Airport-hotel transfers (Narita Airport, Haneda Airport)

（４）General Guide Experience（2023，2024）

①Shore excursions for cruises
・Kochi Port (34 people): Kochi Castle, Sakamoto Ryoma Memorial Museum, Katsurahama.
・Yokohama Port (29 people): Tokyo Tower, State Guest House, National Diet Building, Ginza, Kabuki-za Theater, Imperial Palace and Nijubashi Bridge.
・Tokyo Port (19 people): Kamakura Daibutsu, Tsurugaoka Hachimangu Shrine, Komachi Street
・Osaka Tempozan Port (40 people): Osaka Castle, Shitennoji Temple
・Tottori Sakaiminato Port(18 people):Matsue Castle, Mizuki Shigeru Road, and (25 people: Adachi Museum of Art、Matsue Castle、Yuushien Garden, Mizuki Shigeru Road
・Akita Port (33 people）Namahage Museum、Oga Shinzan Folklore Museum、Kanpuzan, and others

Shitennoji Temple (Osaka)

②General group tours
・Tokyo (21 people): Hamarikyu Gardens, Asakusa
・Kansai（22 people）Hase-dera、Kamakura Daibutsu, Tsurugaoka Hachimangu Shrine,
Komachi Stree、Fushimi Inari-taisha、Todaiji Great Buddha、Osaka Castle、Kinkaku-ji,
Kiyomizu-dera, and others
・Kansai (27 people) Osaka Castle, Todaiji Great Buddha, Kinkaku-ji, Himeji Castle, Horishima,
Hiroshima Peace Memorial Museum, Miyajima
③Individual tours
・Tokyo（3 people):Hamarikyu Gardens, Tsukiji Outer Market, Asakusa
・Matsue（2 people）Tamatsukuri Onse、Adachi Museum of Art、Matsue Castle、Former
Samurai Residence、Meimei-an Tea House、Izumo-taisha, and others
・Hakone（4 people）Hakone Shrine, Hakone Checkpoint Ruins, and others

Asakusa Kaminari-mon Gate (Furaijin-mon Gate)

Asakusa Five-Storied Pagoda

Tokyo Skytree